Our blog features the trends, best practices, and other information
we believe will help us–you and I–to achieve top results.
The Google Super Bowl Ad was definitely about more than highlighting the ease of searching with Google. As big as Google has become as a company, this ad was about keeping mistrust at bay—about keeping a positive public image alive. And done simply, as with all things Google, what a heart warming story it was. Did you miss the ad? Watch it here.
A company that learns to harness the power of social media can use its viral exposure to their benefit. By being responsive to a customer’s needs, you can strengthen customer loyalty and create positive viral feedback in the social media realm.
Email is one of the most cost effective ways to reach the people that WANT to hear from you. Learn 3 key best practices to avoid having your emails labeled as spam and to increase the effectiveness of your campaigns.
Social media takes word-of-mouth to the next level. You become a participant in the online community. The goal of social media is not to make a sale directly, but to get people to talk about you and your brand. Share news, success stories, tidbits that make your company more personal, etc. If your followers feel that what you have posted is worthy, they will share it with their followers and some of their followers may do the same, expanding your brand awareness.
Postcards are like billboards on the freeway: You have a very short window of time to communicate your message. Keep them simple, uncluttered and include the 3 CORE ELEMENTS of an effective direct marketing postcard: Offer Call to Action Response/contact information In an article about postcard direct marketing, Jared Tanner, a printer, reported that in [...]
