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Postcards are like billboards on the freeway: You have a very short window of time to communicate your message. Keep them simple, uncluttered and include the 3 CORE ELEMENTS of an effective direct marketing postcard: Offer Call to Action Response/contact information In an article about postcard direct marketing, Jared Tanner, a printer, reported that in [...]
With growing demand for environmentally friendly goods and services, many companies have developed cost-effective ways of improving their environmental performance and the environmental performance of their offerings. Unfortunately, some companies engage in a practice that has become known as greenwashing — using creative advertising to appear environmentally friendly without making the investment to provide more environmentally friendly goods and services.
