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Marketing

EDDM is Cost-effective Direct Mail Advertising Option

14.5¢ per piece for postage. That is the rate to mail a “flat” under the Postal Services new Every Door Direct Mail (EDDM) program. It is a low cost opportunity to conduct saturation marketing and expose customers in your local area to your business. With an additional 10-14¢ per piece (for a large format postcard) to cover design, printing, and mail preparation costs, your business can reach a broad customer base for about 28¢ each! (based on a print run of 10,000 pieces)

Even the best bulk mailing rates were more than double for postage. Then there was the cost of the bulk mailing permit, the cost of the lists and the list preparation costs, sorting, labeling. Direct mailing to your local market has never been so affordable. EDDM opens up the opportunity for a fraction of the cost of traditional bulk mail.

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Don’t overlook the copy editing and proofreading

Copy editing and proofreading are important to the integrity of any project. They are two distinct processes in the critical development and refinement of the content for your brochure, website, ad or other marketing piece. The two are often confused and overlooked.

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New Facebook Pages Launched Today

Today, Facebook launched the new Pages format which incorporates the timeline previously rolled out for personal profiles. This is a major change for businesses and will require businesses to make some significant adjustments to their presence. You will not be able to continue “business” as usual on Facebook. Until March 30, 2012 you can preview and make adjustments to your presence to work with the new format. On March 30 the change over will become live. There is no time to waste.

Here are five key changes for you to be aware of.

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4 Tips for Creating a Great Social Media Policy

Most policies and procedures document what staff should do in certain situations. They essentially boil down to a list of “If this happens, do that.” Social media policies must be  different because social media is evolving and changing, almost daily, so there is no way to know exactly what situations may arise.

A well written social media policy will support, protect and empower high-quality engagement. It recognizes that each social media network and each relationship is unique. It focuses on the big picture, addressing roles and responsibilities, legal compliance and branding, and why we do it. It empowers staff and communicates trust in them to act in a way that brings value to the customer and to the company.

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Stop competing on price!

Is your small business trying to compete on price? Are you afraid of the “big box” retailer that has the ability to negotiate lower costs? In most cases, your fears are unfounded because what you really need to do is differentiate yourself on value.

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3 Reasons to “Pay More” for our Experience

Today while manning our booth at the St. George Marathon Expo, I was asked, “with computers and software, why should someone hire you instead of a young creative student that has all of the same software and is likely to charge a lot less.” The question isn’t unfamiliar and is one I love to answer. Here are three key reasons why you should choose us.

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