Call Today at 435.216.7024

to schedule your FREE consulatation

Social Media

New Facebook Pages Launched Today

Today, Facebook launched the new Pages format which incorporates the timeline previously rolled out for personal profiles. This is a major change for businesses and will require businesses to make some significant adjustments to their presence. You will not be able to continue “business” as usual on Facebook. Until March 30, 2012 you can preview and make adjustments to your presence to work with the new format. On March 30 the change over will become live. There is no time to waste.

Here are five key changes for you to be aware of.

Read more

4 Tips for Creating a Great Social Media Policy

Most policies and procedures document what staff should do in certain situations. They essentially boil down to a list of “If this happens, do that.” Social media policies must be  different because social media is evolving and changing, almost daily, so there is no way to know exactly what situations may arise.

A well written social media policy will support, protect and empower high-quality engagement. It recognizes that each social media network and each relationship is unique. It focuses on the big picture, addressing roles and responsibilities, legal compliance and branding, and why we do it. It empowers staff and communicates trust in them to act in a way that brings value to the customer and to the company.

Read more

Should you abandon Facebook for Google+?

I just saw a post on Facebook that brought me up short. It wasn’t because the subject matter was particularly shocking—it was for a poll about social media platform usage. The question just seems extremely premature to me. Social media expert, Brian Solis, asked, “Will you abandon Facebook in favor of Google+?”

Google+ has garnered a lot of interest, and it is definitely offering some exciting concepts in social engagement. It has posted some impressive numbers with growth to 20 million users in about three weeks.

Read more

Are Facebook’s Active User Insight Bloated?

Facebook e-mails each page owner about their page's activity during the previous week providing valuable trend insight.

Much ado has been made about Facebook’s “Active User” statistic in page insights. Some people consider this number inflated because it is in essence, an impression count. Perhaps it is misnamed, but it is an important statistic because it represents users who have engaged with, viewed, or consumed content generated by your Facebook Page including if they have seen it in their news feed.

In order to spread your reach and build likes and interaction with your page, you must be able to build impressions. If your posts are not being seen, then you have little opportunity to build new likes or to get people to interact with you. A high “Active User” count is invaluable.

If you have a high amount of “Active Users” but these are not converting into growth in the number of people who “Like” your page, visits to your page, and wall posts and comments, then you need to strategically look at the value you are offering in your posts and adjust to meet the needs of your target audience.

On the other hand, if you are seeing positive upward trends in page “Likes”, visits, and the feedback in posts and comments, then you know you are engaging your audience in a meaningful manner. From this point, you can start to evaluate if your interactions are building relationships that lead to positive business results such as new leads and sales.

It all starts with building your “Active Users”!

Read more

First impressions of Google+

It has been nearly 2 weeks since Google first opened up Google+ to a limited group “testers” by invitation only. It took me this long to get my invitation and checkout Google+ first hand. I am just getting my feet wet, but here are a few of my first impressions.

Read more

We are sponsoring a lucky business with a “Social Proof” package

I know it has been a bit since we last posted. We have been a bit busy here at Vive Studio preparing for a move while taking care of our customers. To celebrate the opening of our new office, we are inviting businesses to join with us in celebration of the opening of our new location. Beginning April 20 and through midnight May 9, business owners and managers can enter for a chance to win our Social Proof Infusor™ Reviews package with the winner to be drawn at an open house event May 10. 

Read more

Social Proof: Trust vs. the Unknown

Talking to a stranger can be very unnerving. Giving a stranger money and hoping that they deliver the expected result is absolutely terrifying. The unknown creates doubt and doubt kills sales.

Read more

Use Keywords in LinkedIn to Get Found

Are you on LinkedIn? Hey, if you are, let me know and we can connect! Now for the big question. Is LinkedIn working for you? If not, the problem may be with your keywords.

Keywords quite simply are words and phrases that match terms that others use in search boxes and if your LinkedIn profile doesn’t contain keywords used by people looking for what you offer, then your LinkedIn profile won’t provide great results for you.

Read more
RatePoint Business Reviews