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New Facebook Pages Launched Today

Today, Facebook launched the new Pages format which incorporates the timeline previously rolled out for personal profiles. This is a major change for businesses and will require businesses to make some significant adjustments to their presence. You will not be able to continue “business” as usual on Facebook. Until March 30, 2012 you can preview and make adjustments to your presence to work with the new format. On March 30 the change over will become live. There is no time to waste.

Here are five key changes for you to be aware of.

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Should you abandon Facebook for Google+?

I just saw a post on Facebook that brought me up short. It wasn’t because the subject matter was particularly shocking—it was for a poll about social media platform usage. The question just seems extremely premature to me. Social media expert, Brian Solis, asked, “Will you abandon Facebook in favor of Google+?”

Google+ has garnered a lot of interest, and it is definitely offering some exciting concepts in social engagement. It has posted some impressive numbers with growth to 20 million users in about three weeks.

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Are Facebook’s Active User Insight Bloated?

Facebook e-mails each page owner about their page's activity during the previous week providing valuable trend insight.

Much ado has been made about Facebook’s “Active User” statistic in page insights. Some people consider this number inflated because it is in essence, an impression count. Perhaps it is misnamed, but it is an important statistic because it represents users who have engaged with, viewed, or consumed content generated by your Facebook Page including if they have seen it in their news feed.

In order to spread your reach and build likes and interaction with your page, you must be able to build impressions. If your posts are not being seen, then you have little opportunity to build new likes or to get people to interact with you. A high “Active User” count is invaluable.

If you have a high amount of “Active Users” but these are not converting into growth in the number of people who “Like” your page, visits to your page, and wall posts and comments, then you need to strategically look at the value you are offering in your posts and adjust to meet the needs of your target audience.

On the other hand, if you are seeing positive upward trends in page “Likes”, visits, and the feedback in posts and comments, then you know you are engaging your audience in a meaningful manner. From this point, you can start to evaluate if your interactions are building relationships that lead to positive business results such as new leads and sales.

It all starts with building your “Active Users”!

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First impressions of Google+

It has been nearly 2 weeks since Google first opened up Google+ to a limited group “testers” by invitation only. It took me this long to get my invitation and checkout Google+ first hand. I am just getting my feet wet, but here are a few of my first impressions.

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Facebook Profiles can now be converted into Business Pages

A common mistake businesses make when setting up their Facebook presence is creating a Profile instead of a Page. Profiles are reserved for individuals under Facebook’s terms of service and businesses using Profiles can have their entire presence deleted without warning when discovered.

Without formal announcement, Facebook has added a new capability to help businesses get their Facebook presence correctly established without losing connections they have already collected. You can read all about it in Facebook’s Help Center.

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Facebook testing real-time ad targeting

Facebook began a test this month that mines real-time conversations to target ads. This has the potential to be huge for businesses—adding a whole new dimension to advertising on the platform. Facebook is running the test with a focus group about 6 million strong.

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4 Things to Know About the New Comment Plugin

 

Change is the only constant — especially when it comes to Facebook. Recently, Facebook unveiled a change to it’s Comments Plug-in and fortunately for every business out there, this change is an improvement that will allow a more efficient relationship between your Facebook Page and your website or blog. Today we will focus on how it helps your blog but I’m sure you will see how this can apply universally.

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5 Key Tips To Successfully Use Facebook Promotions

The history of Facebook and their promotions policy is shaky at best. However, don’t let this deter you from utilizing a very valuable marketing tool. Facebook started with virtually no guidelines, later came out with iron clad clamps, and now has come to a sensible middle ground. With all this change, how does one make sure not to violate the ever changing regulations?

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