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Don’t overlook the copy editing and proofreading

Copy editing and proofreading are important to the integrity of any project. They are two distinct processes in the critical development and refinement of the content for your brochure, website, ad or other marketing piece. The two are often confused and overlooked.

First, let me be clear that it is my belief that anyone involved in the design and production of a marketing project should look for obvious errors—some of which slip past the most diligent review. It has long been my practice to correct obvious errors I see in spelling, grammar, style and typography during the design phase of the project and to point out potential errors to clients for which I am either unsure or for which I do not know what the correction should be.

But this kind of a review does not take the place of critical copy editing and proofreading reviews. These tasks should either be tasked to someone in house that is thorough and detail oriented or they should be hired professionally as an additional service component of the project—this is an added service Vive Studio can provide for your project.

Why are these tasks so important? They find and correct errors before they have caused embarrassment and before they result in costly print reruns.

What is the difference between copy editing and proofreading?

Copy editing is summarized in the “five Cs” to make the copy clear, correct, concise, complete, and consistent. Copy editing should be done before typesetting.

Proofreading should occur at multiple points as text goes to the next stage in the production process regardless of media—from copy writing to design to production—as each stage of the process has the potential to introduce new errors or expose old errors not previously found. All text, including body copy, headlines, captions, titles, pull quotes, contact information, etc., should be checked carefully for spelling, syntax, grammar and tense, punctuation, extra spaces, and sometimes font size, styling and other characteristics. Proofreading should never be left to software programs that are unable to read for context and often either miss or “miscorrect” spelling in certain contexts.

Employ these processes faithfully in your projects and you will enjoy more professional results and put forward a better image to those you are trying to reach.

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